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Virtual reality is a technology that allows you to fully immerse yourself in an artificially created world and interact with it in real time. Learn how VR works, what types of virtual reality there are, where it is used — from medicine to marketing — and what opportunities it opens up for business, education, and everyday life.

Ukrainians presented VRNOW, a virtual reality method for rehabilitating military and civilians who have lost limbs, at an international MedTech conference held on July 6 in Patras, Greece. The development aroused the interest of the event participants as a practical solution that is already being actively used in Ukrainian rehabilitation centers during a full-scale war.

Modern technologies are rapidly transforming our environment, opening up new horizons for interaction with information, products, and each other. Augmented reality has become one of the most impressive tools of digital transformation. In this article, we will understand what AR technologies are, how they work, where they are used, and what benefits they provide to business and society.

“The Eurovision Walk of Fame” - is a 12 unique immersive steps, on which collected music tracks of Eurovision participants from different years. Their songs are still actively listened to all over the world and occupy top positions in Spotify's music rankings. Therefore, the creation of such an initiative will help not only to warm the interest of the public, but also to prepare for viewing and perception of new performers.

Virtual reality is one of the key tools of 3D marketing as a completely new direction aimed at meeting the immersive needs of the modern consumer. The global goal of marketing is to influence the consumer's purchase decision. The goal of 3D marketing is to influence purchasing decisions through immersive technologies. 3D marketing is the use of digital content in the creation and promotion of a product. Digital content refers to 2D or 3D graphics that help, entertain and keep the customer's attention on the product in a simple way.

3D marketing is the use of digital content in the creation and promotion of a product. Digital content is 2D or 3D graphics that help, entertain and keep the consumer's attention on the product in a simple way. This creates a new form of added value and a great opportunity to attract new customers.

Augmented reality is one of the key tools in 3D marketing as a completely new direction, which is aimed at meeting the immersive needs of the modern consumer.

The main principle of 3D marketing is the use of non-standard digital content around or inside the product (goods or services). Let's look at how 10 different market sectors can use 3D Marketing

Augmented reality is one of the key tools of 3D marketing as a completely new direction, which is aimed at meeting the immersive needs of the modern consumer. Smartphone is an integral part of modern life. With the help of a smartphone, a person communicates, makes purchases, reads, has fun, earns money, etc.

Business generates more profit when it integrates new trending technologies into its manufacturing and marketing strategies. Brand-to-consumer is the most important bridge for a company, which constantly needs to be imbued with visual and technological innovations that can hold the attention of customers and instill their loyalty.

WEB AR has become one of the most important technological advancements in the augmented reality market. This growth is driven by 5G, the increasing capabilities of mobile devices...

Virtual Reality (VR) is a technology that allows you to fully immerse yourself in the world created by technical means.

The memorial installation “The Road of Life” by ADVIN Global has been shortlisted for the Media Architecture Biennale 2025 — a symbol of Ukraine's rebirth through light, art, and memory.